SAP’s Growth Strategy: Mobile, On-Demand and Analytics
Watch SAP Co-CEO Bill McDermott detail his company’s organic growth strategy that includes focus on: Business Applications that drive industry On-Demand/Cloud computing In-memory technology Analytics,...
View ArticleA Quick Primer on Social CRM #sCRM
Over the past few weeks, I have received several requests via Twitter, LinkedIn and eMail requesting for information on what is Social CRM and how is it likely to shape CRM and Marketing in months and...
View ArticleSocial CRM and Customer Advocacy Programs: Case Study
In my previous post titled Loyalty Programs are Passé, how about Customer Advocacy Program?, I highlighted the importance of tracking outbound Word Of Mouth (WOM) on Social Networking sites and...
View ArticleSocial Intranet – Unleash the power of Enterprise
Imagine a large enterprise with tens of thousands of employees across several time zones on multiple continents, all collaborating with each other, aware of others’ expertise and interests, working...
View Article10 great Enterprise 2.0 presentations to ring out 2010
This is my last post of the year 2010. Looking back, what a year it was. I started the year with a post titled 2010: Year of Social CRM, published on January 2nd, 2010, which became one of the most...
View ArticleCollaborative Consumption: How it will disrupt “traditional” Business Models
Time Magazine recently rated Collaborative Consumption, which is defined as technology enabled sharing, trading, renting and bartering of goods and services, as one of the top ten green stories of 2010...
View ArticleWhy future of Retail is Social (VIDEO)
How many times have you purchased something or scored a good deal and felt the immediate urge to announce it to all your family members and friends? or how many times have you sought opinion from your...
View ArticleWhy CRM ain’t CRM if it isn’t Social
Almost a year back, I wrote about how four independent trends, namely Social Media, Smart Phones/Portable Devices, Cloud Computing/SaaS and Predictive Analytics were converging and brining about a...
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